16599. | Sep 7 2013 - 05:50 [if-logged] (Edit / Delete)[/if-logged]

So a couple months ago, the brand partnered with to collect images from consumers that represent — users were asked to tweet or Instagram photos of them getting their sweat on, and these images are displayed on a subsection of the brand website. These crowdsourced pictures show people pushing the limits, contorting their bodies and exploring the world in lululemon gear; like the brand itself, these images are simultaneously inspirational and aspirational.
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